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TSBOM Marketing
Programs
for
Banks and Commercial Lenders
Objective: Attract and Engage Small Business Management
TSBOM packages special programs for banks and financial institutions to help increase small business awareness, build goodwill and bring in new business. Consider these diverse, powerful and creative packages then email questions@tsbom.com or call 888/394-3571 to figure the best plan for you. X
Program |
Bronze Package |
Silver Package |
Gold Package |
a-la-carte |
| Newsletter articles
- customized 750-1000 word articles for hard-copy or Internet newsletters
on a current subject. These may be recorded for mp3 podcast. † |
1 |
3 |
5 |
$600 |
| Mailers - We'll send a customized letter to selected small businesses in your area (e.g. to a specific officer engaged in SIC codes x, y and z with sales over $n) offering a free copy of the book to receipients who visit a branch. * | Yes |
Yes |
Yes |
$145/hour |
| Ad copy assistance
- copy for ads such as radio scripts, mp3 podcasts, print ads, mailings. |
included |
included |
included |
$145/hour |
| Seminars - Breakfast/lunch/dinner seminars held at a local hotel or venue for prospective and current clients. Seminar Topics are below. These may be recorded for mp3 podcast. * † | 1 |
5 |
10 |
$990 |
| Advertising endorsement
- unlimited radio, TV, print, Internet - includes photos and recordings
(free from stock or at client expense if customized). |
3 months |
12 months |
24 months |
$145/hour |
| Press Release - a joint press release is issued through Expertclick.com (15,000 print/radio/TV journalists), Lexis Nexis and GoogleNews.com, and your media network(s) if desired. | 1 |
2 |
3 |
n/a |
| Book copies
- retail price $19.99 but give to prospective/clients at these prices
during seminars, sales calls, community events or at bank branches. |
500 free, then $10.95 |
1,000 free, then $9.95 |
2,000 free, then $8.95 |
$11.95 |
| Signed book copies -
for give-away per above to special clients. |
50 |
100 |
200 |
retail-10% |
| Bank branding
in the book details on the book * |
Folded letter enclosed or attached adhesive |
Folded letter enclosed or attached adhesive |
Letter inserted with binding as page 1 |
 |
Cost |
$9,900 |
$17,500 |
$27,500 |
custom |
* Client pays additional for cost of travel, /materials and outside labor (seminar note binders, letter print/fold/insert, etc.)
† Podcasts are huge these days - how about a professional radio talk show host interview with one of your executives on how small businesses should evaluate lending programs? Then, we'll distribute these mp3 files (yes, just like the music you listen too) from your web site and through other top sites like Apple iTunes, Google PodcastDirectory, Yahoo Podcasts, Podcast.net, Podcast Alley and others. Of course, all podcasts include appropriate plugs for your bank.
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Financial statements
- An overview of financial statement analysis, including how to understand
and analyze your own P&L, balance sheet and cash-flow statements, and
those of potential vendors and clients. |
|
Web Sites and e-Stores
- An overview of the latest trends and thinking in online small business
marketing, including SEM, SEO, shopping comparison engines and marketing
for service (vs product) oriented firms. Small business owners simply cannot
keep on top of everything, so what is the most important and why? |
|
What is your Unique Selling Proposition
("USP") - What is the reason customers
will buy from your small business? From this understanding flows all major
decisions regarding your business including all sales, marketing and PR
communications. |
|
Hiring and Firing
- Steps you must take to protect your small business from employee lawsuits
and liabilities, and an overview of the 12 federal agencies just waiting
for you, the employer, to make a mistake. |
|
Financing and Refinancing
- What are the most popular sources of small business financing, when should
they be considered, and will your company be approved? Includes bank products,
equipment financing, equipment leasing, AR factoring, venture capital, angel
investors, SBA loans, AR/AP management, home equity loans and personal/business
credit cards. |
|
Public Relations
- Perhaps the cheapest and most effective marketing method for small businesses.
Most efforts are ineffective and attract little attention. So how to write
and distribute press releases that really generate results? |
|
Tax Minimization Strategies
- Minimizing the total tax bite amongst retirement/medical/education plans,
officer compensation and expenses, dividends, interest income and expenses,
and other factors. |
|
Credit cards are critical these days
- so learn how the system really works and minimize chargebacks, disputes
and headaches. Includes 35 important definitions and 12 ways to minimize
fraud. |
|
Customized Topics
- Silver and Gold Clients - your choice of one mutually selected, customized
topic. |
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