web-based marketing programs for book authors and publishers

TSBOM Marketing Programs
for
Non-Fiction Book Authors and Publishers

TSBOM produces customized Internet sites and inexpensive yet effective web-based marketing campaigns for non-fiction book publishers to promote the sale of new titles and generate spin-off services income for authors. The objective is to brand and build awareness of the book, author, and web-site, which stimulates sales of the book and related services.

We can quickly and inexpensively build a special web site themed around your book by utilizing these powerful, creative and cutting-edge marketing components. Let's decide what's best for you. For a free customized proposal email questions@tsbom.com or call 888/394-3571):

Book-themed web sites:

Blogs - The business world is increasingly crazy for niche blogs and we can build one into your site - making it the "go to place" in your specialty area.

	Forums - A great way to build community and establish your site as THE place to check in special situations. We just need to create the right concepts and themes.

	Dynamic Content - Means content and links on your site are always changing, which keeps viewers coming back. We'll grab free feeds from content providers to make your site a special, up-to-the-minute newspaper in your niche market. (Example: Today's Small Business News.)

	Revenue from Advertisers - Make money from Google and Yahoo by displaying their ads on your site; we block the competition of course. Visitors like the dynamic content and sophisticated look. (Example)

	RSS Feeds - Another huge Internet trend that we can harness to get away from the competition and drive traffic to your site by gathering content in your specialty from across the Internet area for readers.

	Podcasts - Perhaps THE hottest and fastest growing trend in Spring 2006. Your competition will never know what hit them as we publish your podcasts to hungry, hard-to-reach listeners.

"Most of the 250 diet titles published annually quickly melt away. 'They're either a strikeout or a home run, and most are strikeouts,' says Laurence Kirshbaum, chief executive officer of Time Warner Book Group. [but] The South Beach Diet continues to sell 65,000 copies - every week. It currently ranks No. 3 on The Wall Street Journal's nonfiction bestseller list, while "The South Beach Cookbook" [same author] is ninth. The web-based ad blitz is one of several unconventional marketing techniques that helped transform South Beach from a regional diet into a national juggernaut." - The Wall Street Journal

And when the site is ready let's get traffic and revenues through:

SEM - Search Engine Marketing - Use our special code that generates hundreds of inexpensive keyword combinations so your site is prominent on Yahoo, Google, MSN, Netscape, Lycos etc etc etc. These are the small ads often seen on the right column of the screen


	SEO - Search Engine Optimization - In contrast to paid-search (SEM) ads, SEO means your site is one of the first seen in natural searches (usually the left column) - if it's designed right.

	Viral email marketing - No! not spam! But everyone rushes to tell everyone about your book and web site when just a few contacts receive a carefully written note.

	E-Store - Forget amazon - Your book is sold out of a 7x24 special e-store where you make more money, buyers are not distracted with competitive ads, and the list of buyers belongs to you only. E-stores are now an essential tool to generate sales during radio talk shows and other promotional events.

	Radio Talk Shows - We'll get you on lots of radio talk shows using our huge database of contacts and promotional firepower. Talk show hosts know its about pumping your book, name and web site. And this is a great way to raise your prominence - and pricing - as an expert. And its fun!

	The Print Media - Journalists all over are now writing articles about your specialty and need authors and authorities for interviews and quotes. Increase awareness of your book and web site in this way and get collateral benefits from higher page-rankings and natural (SEO) Internet search results.

	Press Releases - Ditto the above with frequent press release we'll help you write - and then distribute to thousands of journalists and media pros all over. This is perhaps the cheapest and most effective marketing method for authors with web sites.

Prices range from $3,500 to $12,000 + third party (google) advertising fees.

Let's talk and get it going! For a customized proposal
call toll-free 888/394-3571
or email questions@tsbom.com

Book-themed web sites:
	Blogs - The business world is increasingly crazy for niche blogs and we can build one into your site - making it the "go to place" in your specialty area.